Our Approach

Outstanding graphic design is at the core of everything we do.

From experience, we know the right answers only ever come from asking the right questions. We listen, learn and make it work. Not only can we provide the reassuring credentials of a high-profile client list, but we have an unrivalled record for client retention.

Our success is based on standout creativity that engages and excites. It's the power of original thinking, the craft of making a big idea work and the total commitment of everyone at Avian to make it work that much better.

The key ingredients of Avian's success; surrounding ourselves with smart people and choosing an inspirational place to work.

“From the outset we try to look beyond the ordinary, to stretch possibilities, to challenge convention, to always be ambitious.” Al Chisholm, Creative Director

Brand Development

The best design comes from wrapping real substance in real style.

Looking distinctive is only the tip of the iceberg – iconic design is informed by actually having a compelling point of difference that the brand highlights across all touch points.

All brands act as a symbol for a product's true attributes. The brand's power comes from a visual uniqueness, which in turn expresses the ideas that make them different. We've developed brands for clients of all sizes from local businesses such as DP&L, national brands such as The Scottish Parliament, and international brands such as Walkers Shortbread.

When you do it right even bold steps look like a natural evolution.

“We would like to say thank you very much for all the work Avian have done to get all our stationery and merchandise ready for the move. Please thank everyone for all their hard work it’s much appreciated.” Nina Garty, SafeHouse

Marketing & Strategy

Without a genuine understanding of the product's values and benefits, there is nothing to inspire great work. We believe in investing our time, experience and hard work from the outset so we start every project with a clear and achievable brief.

Based on strong working partnership with our clients combined with a deep understanding of their businesses and objectives, Avian delivers highly creative and impactful campaigns that generate significant business performance and added value.

In a world where marketing communications not only increasingly need to be accountable, deliver measurable results and ROI, but also stand out from the marketing clutter and noise that besiege consumers, our work stands out.

As an integrated agency our experienced team delivers the appropriate solutions, embracing digital, advertising, design, CRM, direct, exhibitions and events, using an informed mix of On and Off-line channels.

“I am delighted to be working with Avian, who were the clear winners from the multi agency pitch. Together we have a strong, multi-disciplinary technical team combined with proven marketing skills and commercial experience.” Dr Jim Greaves, Head of Marketing, Renishaw Diagnostic

Exhibitions & Events

Avian work extensively with specialists managing the delivery of our client's international requirements for worldwide exhibitions and events. Without distinctive design, any brand presence can become wallpaper or simply become lost in the busy environment of an exhibition or conference venue.

With a more expressive yet still relevant approach we use a design language to give you stand out from the crowd. We encourage clients to think BOLD.

A project should never lack ambition, as this will help you deliver a strong visual look and feel while still delivering key proposition messaging. We also recognise that the concept is just the starting point. Crucial to maximising the end experience for both our clients and their customers you have to be involved right through to the finishing detail of a stand build or launch event.

“The team is very grateful to avian for working flexibly with Zero Waste Scotland, under very tight deadlines, to deliver a best in class product. Good job.” Peter Brown, Scottish Procurement

Digital Development

Great digital experiences are about understanding your audience and delivering what they want - sometimes that requires bold creativity and other times it requires minimalism of form, but always there needs to be a direct route to information and the ability for customers to complete their journey.

Avian understands how to facilitate these experiences through the use of multiple digital channels and relevant, effective, enabling technologies.

Sometimes we will design, build, and deliver CMS driven web applications, purpose-built to allow the client to flourish with as little Avian assistance as possible; on other occasions we are retained by clients as their digital partner and advisor on the ongoing development of all aspects of their digital strategy.

Mobile Web & Apps

With the number of Smartphone users growing rapidly (Comscore telling us that 60% of all mobile phones in the UK are Smartphones), the audience and reach of this channel cannot be ignored. Developing a website according to best practice also applies to mobile, and Avian has considerable expertise in implementing solutions for clients.

Our specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, to server side software or handset applications, including web apps for 'smartphones' and tablets. We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service.

The days of mobile being an afterthought for any but the most forward thinking of businesses are gone, therefore we always build with mobile in mind. What’s more, Google advocates responsive design for enhancing search performance of mobile web content.

Social

Social media marketing should be a crucial element of your marketing communications strategy - it concerns the efficient distribution and propagation of your content across social media. It is about increasing the exposure of the content you already have or the content you are soon to develop.

Superb, distinct content is the true driving force behind successful digital campaigns, and with so much content out there you need to stand out. Avian's award-winning content team creates remarkable, unique digital pieces of content that tell your story to customers, boost your social presence and bolster your search engine rankings.

A natural result of this propagation of your content is social buzz surrounding your brand, a growing rate of inbound links and higher visibility. All of these items contribute to higher natural search engine rankings (SEO), automatically, without your intervention.

We have experienced staff that work hard to monitor all the existing and emerging trends in social media usage, so we can recommend the most effective strategies for our clients.

Search Engine Optimisation

Avian SEO campaigns connect you with your customers so that when they turn to search engines to research products, compare prices and make purchases, we make sure they find you. We do this by employing efficient and timely solutions that will catapult you up the rankings, while delivering a positive ROI.

With recent changes to Google ranking criteria, when you create great content the people, sharing, and links will follow. The easier your site makes it to consume and share your content, the better you’ll end up doing SEO-wise. People don’t consume or share content that creates barriers.

We have both internal and external copywriters who can be chosen dependent on project type, sector or general requirement to provide the most effective and engaging copy for your site.