Avian Delivers on-line E-commerce solution for Walkers Shortbread
Carlton Bingo has appointed Dundee based integrated agency Avian to further the development of their legacy digital bingo system.
This is part of Carlton's ambitious strategy to give their customers a fuller, richer and more entertaining experience in their clubs and potentially, online, offering more variety and larger cash prizes.
Frazer Blyth the agency's Digital Account Director said "Carlton are a great brand to work with and especially in exciting circumstances like right now. This project will allow us to demonstrate that Avian have the brains and the brawn to manage large complex software projects like this one"
Avian have been asked to complete a three stage programme following on from their initial redevelopment of the Flash based portal page, that helps redefine Carlton's online brand image.
The existing software streams games across their intranet from a single server. The first stage is to enhance operator usability over ticket sales and game control and also to allow clubs to combine for a single game, offering larger prizes as a result.
The second stage will be to develop and roll out a number of different game variants to add more interest to each clubs' menu of entertainment.
Stage three is to explore and develop a number of possibilities to include this project as a part of Carlton?s branded online offering, but allow Carlton to control and develop the experience and reduce costs.
This project presents the agency with a range of exciting challenges for its highly skilled team of in house programmers, designers and online marketers.
George Carter Carlton's Financial Director stated "We have ambitious plans for Carlton and need companies like Avian who can provide high quality technical know how and creative design to help us fulfil those plans."
