Avian Delivers on-line E-commerce solution for Walkers Shortbread
Avian, the Dundee-based digital agency, has just completed the on-line shop for one of the Scotland's strongest brands - Walkers Shortbread, the UK's leading shortbread maker.
The e-commerce solution designed and developed by Avian is a new venture into direct selling for Walkers, which experiences year long demand for its products but especially over Christmas and New Year where traffic to the site increases significantly.
Avian's digital director, Frazer Blyth, said, "The challenge was to produce an on-line shop that reinforced the Walkers brand and presented the complete range of Walkers products in an attractive way while at the same time making the user's journey on the site as easy as possible.
"Our knowledge of Walkers, with whom we have worked for many years, and our experience in creating effective e-commerce solutions for a diverse range of clients helped to deliver a solution that met Walkers' requirements for their online shop."
In addition to all of Walkers traditional favourites, the on-line shop will offer customers a chance to sample the company's ever-expanding range of new varieties of shortbread, cakes, biscuits and oatcakes. The site has a fully integrated flexible backend system which manages all fulfilment and stock control.
Walkers managing director, Jim Walker, said, "Every year we are inundated with requests from customers seeking their personal favourites from our range because their local store can't accommodate it on their shelves. The new on-line shop is easy to use and will allow access to our entire range of products all year round."
