Essential Customer Understanding // Plexus Cotton, the worldwide cotton trading organisation commissioned Avian to review its diverse web presence. In consultation with Plexus Cotton’s many trading partners, the client briefed Avian on the need for a web based application that could deliver, dynamic, daily international cotton prices.
Creative Connection // Avian’s design team created a new web portal to market Plexus’s unique trading initiative called ‘The Cotton Alliance’. This brings together all the Plexus global partner organisations in promoting integrity, strength and diversity. The portal facilitates access to 4 individual partner sites, also developed by Avian, with many featuring dynamic market report information and a delayed feed of international cotton prices from the New York Board of Trade. The Plexus network of agents, partners and customers, can log on to the system and view dynamic worldwide cotton price information.
Genius Effect // The online pricelist information has revolutionised the way in which this information is delivered throughout Plexus Cotton’s International network.
