Essential Customer Understanding // Following a four way pitch, Avian were awarded the contract to design and build the web site to support sixteen of Edinburgh’s finest venues who together form “Unique Venues of Edinburgh”. Extensive venue consultation highlighted the need for; instant content control by member parties, pictorial representation of each venue and a customised search facility across all of the different members specific data.
Creative Connection // Built on a customised version of the Avian content management system, Editaur™, the site focused on simple navigation and a “two click” route to information on each venue. Interactive maps were made available on all principal pages to ease directions and location as well as an always present drop down menu to jump between different locations. The search engine cross referenced all the data tables for each venue and displayed results based on the detailed search requirements of the user. The site during its build was also optimised for all of the principal search engines and the data used to maximise performance on each of them.
Genius Effect // The website has enabled the sixteen member initiative partners to bring an additional £1.4 million to the local economy in twelve months.
