Essential Customer Understanding // Avian developed House of Bruar's first eCommerce website in 1999, followed 6 years later with an extensive update. Our process of constantly reviewing client requirements highlighted a need for Bruar staff to be able to update their site daily and integrate seamlessly with their existing stock control system.
Creative Connection // Avian created a new, eCommerce website driven by our proprietary content management system, EditaurT. This empowers Bruar staff to update any information, including product description, colours or image at any time.
The integration of the site with Bruar's own stock control system online, allowing for real time order confirmation with customers, was of paramount importance. The addition of Editaur-NewsT, an eNewsletter module, keeps subscribers regularly updated.
Avian developed a gallery which provides an online presence for wildlife and landscape paintings and sculpture from world renowned artists. The site has over 450 pieces and allows Bruar staff editing facilities.
Genius Effect // Since relaunch in September 2005, House of Bruar have enjoyed target beating growth in orders and a resultant increase in turnover. This has resulted in the client committing to a significant online marketing spend for the coming year.
