Essential Customer Understanding // Essential Customer Understanding // Senergy, a leading, diversified energy consultancy was formed in ‘05 following a number of high profile acquisitions and mergers. Avian were commissioned to handle brand development and whilst recognising the need for an encompassing group brand identity, the client brief required each divisional company identity to reflect an element of their core activity.
Creative Connection // Qualitative research with these group companies revealed a recurring ‘rotation’ theme that could apply to their various energy sector activities from wind energy to oil exploration. The resultant brand identity features a double ‘swathe’ device, suggestive of motion whilst also having a global ‘all encompassing’ feel.
Genius Effect // On the strength of this branding exercise, Avian secured all of Senergy’s below the line activity and above the line corporate advertising. James McCallum CEO commented “our new look meets the needs of group companies to maintain their individual identity whilst bringing a new level of coherence to the group.”
