Essential Customer Understanding // Our Dynamic Earth is a significant tourist attraction and day out venue based in Edinburgh and has three distinctive target audiences - visitors, corporate events and schools.
Creative Connection // Our role with Our Dynamic Earth embraces all forms of marketing from strategy development to execution targeted at the three audience groups. We develop materials ranging from flyers to promotional brochures to outdoor advertising and direct mail campaigns. As the sole agency working with ODE our responsibilities also stretch to brand protection and development and more recently to full web development and integration.
Genius Effect // Success with Our Dynamic Earth is measured on footfall and to date targets have been met on all accounts. The ‘Mother Earth of all Adventures’ campaign has been ‘a tremendous success’ according to Marketing Director, Catriona Bruce delivering a 25% uplift in visitor numbers.
