Essential Customer Understanding // Avian have played a central role on Scottish Enterprise’s agency roster since 2002. Whilst adhering to their bold design style guidelines, we constantly aim to stretch the creative possibilities of layout, type and photographic imagery. As part of a portfolio of graphic design projects, we have been commissioned to produce a number of printed publications, exhibition/event collateral and interactive CD ROMs.

Creative Connection // The major challenge in producing creative work for this market sector is the problem of sourcing relevant and topical photographic images that allow for the development of arresting and creative graphics. Some document layouts have used panoramic imagery over double page spreads with copy kept to a minimum so as not to detract from the image. Others projects requiring highly topical photographic images have involved finalised content being turned around in under 48 hours. Central to successful delivery of these projects has been our close working relationship with Scottish Enterprise and their print vendors.

Our CD Rom for Scottish Enterprise Grampian encouraging inward investment into the Oil & Gas Energy sector was another business first. We sourced highly relevant searchable content by working closely with specialist Oil & Gas authors allowing us to produce the first dynamic application of Scottish Enterprise’s design standards to a CD Rom.

Genius Effect // Scottish Enterprise publications designed by Avian have been used to great effect at conferences and exhibitions as far afield as Houston and Shanghai. Gary McAulay, Corporate Marketing, Scottish Enterprise commented that “to date we have published over 50 publications, event graphics and CD Rom projects produced by Avian & have always received excellent creative solutions, on time and on budget.”